Frequency x Flightpath, Radiodays NA Speakers Announced, & More

Author

Gavin Gaddis
March 5th, 2026

by Gavin Gaddis

A chart from the latest Edison Research Share of Ear study shows podcasting's share of daily spoken word audio consumption passed AM/FM radio for the first time in 2025 (40% vs. 39%). Webster notes wide press coverage labeling this statistic as evidence that spoken word podcasting has passed AM/FM radio for the first time. But one substantial caveat goes unaddressed: podcasting is not audio-only, and it hasn't been for years. Share of Ear measures the listening universe (including podcasts listened to on video-forward apps), but does not measure podcasts that are actively watched. If the narrative becomes 'podcasting finally caught up to talk radio,' it implies podcasting's upper ceiling is the size of radio. Measuring podcasting by those standards runs the risk of shrinking a massive medium to fit a very specific ruler. 

A new partnership integrates Flightpath’s predictive planning and inventory intelligence into Frequency’s Premium Publisher Network marketplace. The goal of the integration is to move past reactive selling and fragmented tools, adopting an operating model that can optimize demand opportunities over multiple networks at once. Flightpath CRO Laurie Belleau says the Frequency partnership gives publishers the clarity and control needed to monetize faster and with greater predictability. 

This year’s Radiodays North America is set for May 5-6 in downtown Toronto, alongside the Departure festival and conference. The main stage and keynote events will be hosted at the St. Lawrence Centre for the Arts and the Fairmont Royal York hotel. Speakers will include CRTC Vice President, Broadcasting, Scott Shortliffe, WNYC Studios Radiolab producer Simon Adler, and our very own Tom Webster. In addition to the two days of scheduled talks, Radiodays NA is planning Podcast Creators Day on May 7, featuring sessions on creator-focused topics like audience growth, monetization, and brand partnerships. 

Spangler notes this is the first major podcast slate announcement from Amazon since the reorganization of Wondery, which put narrative-driven podcast content under the Audible banner. Now that slate includes, as Audible Head of Content for North America Marshall Lewy puts it, a “Justice League” of journalists and storytellers to the platform with new seasons of Dr. Death, Over My Dead Body, and new investigative series OnlyFantasy. In addition to new content, former Wondery narrative-driven series like Hysterical and Dying for Sex are making the jump to Audible. 

…as for the rest of the news: