by Gavin Gaddis
Soros Fund Management is leading an investment round in progressive media organization MeidasTouch Network, reports Carman. The terms of the deal have not been disclosed. Podnews notes this is the latest in a series of podcasting-related investments from Soros Fund Management, such as when it became primary shareholder for Audacy in 2024 and when it invested in Crooked Media in 2022.

Right Side Up revisits the topic of generative engine optimization (GEO). Content visibility to generative AI models and chatbots depends heavily on structure and third-party brand mentions. Back in November 2025, Right Side Up senior content marketing manager Vincent Ninh published a guide explaining the basics of GEO, the nuances of how it differs from traditional search engine optimization (SEO), and a framework to help brands establish “answer-ready content.”

Independent podcast network Mashed Pumpkin Productions launched What I Survived on February 18, 2026. In its first 47 days, it hit #31 on the U.S. Apple Podcasts overall chart, #1 in Documentary, and #4 in Society & Culture. Host and network founder Jack Laurence credits Apple Podcasts' U.S. homepage editorial feature with the chart-climbing success and over 440,000 downloads. The show's performance is a reminder of the impact editorial features still have in podcasting; Laurence notes his show's peak had it charting alongside productions from iHeartPodcasts, Wondery, NPR, Barstool Sports, and The New York Times.

The anonymous source recounts working as a producer on several narrative-driven podcasts during the boom period starting in 2018. By 2023, narrative and journalistic podcast opportunities dried up; the source got laid off from two major companies despite producing hits. Full-staff narrative podcasts, now costing $300,000–$600,000, are tough sells compared to lightweight influencer or celebrity chat shows. The producer worries about the state of narrative journalism in podcasting, as they see the few companies still producing new projects are largely investing in significantly developed independent content. After their first layoff, the producer spent six months developing a news tip independently, using savings and severance to stay afloat. The project ended up successful, but the producer notes it was hard work with no guarantee of payoff. For narrative journalism to continue in the modern podcast space, it’s going to require re-investment from the industry that benefited from the success of narrative storytelling (e.g., Serial) in the first place.

…as for the rest of the news:
Podscribe has announced its Radio Airchecks capability now includes SiriusXM inventory, letting advertisers and agencies track SXM radio ads from Podscribe's workflow. In addition, Podscribe has rolled out automated pixel email scheduling and the ability for publishers to invite podcasters to have secure and scoped access to performance data.
Strategic Solutions Research partner Hal Rood has a newsletter examining how podcast audiences enjoy giveaway contests. With rising gas prices, gas gift cards are natural, repeatable giveaway to engage audiences.
Ozen.fm has launched PodcastBot.ai, an AI-powered broadcast-to-podcast platform designed for radio groups and broadcasters to convert live programming into on-demand podcast content.
Signal Hill Insights President Paul Riismandel has a new article examining how brand lift helps correct for underperforming campaign metrics.
Podcast marketing and growth platform Ausha has announced the beta of Ausha Visibility Ads, a tool allowing podcasters to run paid visibility campaigns directly on Spotify and YouTube.
The April 7 episode of Podcast Perspectives features a conversation recorded live at SXSW 2026, with Sounds Profitable partner Bryan Barletta, Podcast Nation co-founder Nadine Robinson, Lower Street CEO Harry Morton, and Podglomerate founder Jeff Umbro gathering for a high-level panel titled “So Everyone Has a Podcast. Should They?”
Speaking of SXSW: the latest episode of Podcast Advertising Playbook is an interview with Podstock co-founder and CEO Michael Paretzky, recorded live at Podcast Movement Evolutions.


Research Database Snapshot
What it says: Nearly half of Hispanic holdouts are most proficient in Spanish, with another 28% equally bilingual.
What it means: Spanish-language podcasts are underserving a massive audience — this is an untapped market, not an uninterested one.





