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Essential news for this week in the business of podcasting.
Tom addresses four self-fulfilling negative beliefs about podcast advertising in the final hours leading up to Sounds Profitable's latest study Ad Nauseam, which addresses all four.
Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising.
This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is.
As the political advertising season heats up, Tom takes a look at how podcast audiences react to political podcast advertising.
While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up.
