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How Branded Podcasts Might Be One Key To New Listeners

How Branded Podcasts Might Be One Key To New Listeners

This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting

Gavin Gaddis
Tom Webster
Gavin Gaddis, +1
YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.

YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.

Essential news this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Confused About Video? The Listeners Aren't!

Confused About Video? The Listeners Aren't!

While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and what it can mean for YouTube as the biggest place for podcast discovery.

Tom Webster
Tom Webster
Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More

Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Joint Statement on the Continued Integrity of the Download Metric

Joint Statement on the Continued Integrity of the Download Metric

Bryan Barletta explains recent progress made collaboratively by the podcasting industry, enhancing the credibility of the download metric.

Bryan Barletta
Bryan Barletta
Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More

Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Why Branded Content Could Be Bigger Than You Think

Why Branded Content Could Be Bigger Than You Think

Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow.

Tom Webster
Tom Webster
Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
SXSW x Podcasting

SXSW x Podcasting

Pack your bags, because the Business of Podcasting takes center stage this year at SXSW.

Bryan Barletta
Bryan Barletta
Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More

Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
I’m Not Exactly Sure What You Do

I’m Not Exactly Sure What You Do

Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts are.

Tom Webster
Tom Webster
Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More

Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
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