Archive

10 Critical Facts about Video and Podcasting for Success in 2024

10 Critical Facts about Video and Podcasting for Success in 2024

Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or video depending on their mood and environment. Tom Webster breaks down the ten things you need to know from this important study.

Tom Webster
Tom Webster
Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
The Partial Attention Economy of Video Podcasting

The Partial Attention Economy of Video Podcasting

When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it.

Tom Webster
Tom Webster
RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More

RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Putting Success In Your Way With Video

Putting Success In Your Way With Video

With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive.

Tom Webster
Tom Webster
TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More

TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Podcasting Lessons From Dogs

Podcasting Lessons From Dogs

This week Tom reflects on why podcasts with multiple hosts need an Abbot to their Costello. A traffic cop to direct the flow of conversation when need be.

Gavin Gaddis
Gavin Gaddis
Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More

Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Making The Case for Podcasting

Making The Case for Podcasting

Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners.

Tom Webster
Tom Webster
Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More

Essential news from this week in the business of podcasting

Gavin Gaddis
Gavin Gaddis
Brands in Audio - A New Platform for Branded Podcasts

Brands in Audio - A New Platform for Branded Podcasts

How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio.

Gavin Gaddis
Gavin Gaddis
Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV

Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
FirstBack
1234567
Next Last