Sounds Profitable and The Download (Weekly Recap)

Sounds Profitable and The Download (Weekly Recap)
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Podcast Advertising's Q1, The Safest Advertising Bet, & More

Essential news for this week in the business of podcasting.

Gavin Gaddis

May 02, 2024

Podcast Advertising - The Safest Bet in a Risky Landscape

For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise.

Tom Webster

Apr 26, 2024

Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More

Essential news from this week in the business of podcasting.

Gavin Gaddis

Apr 24, 2024

That Was Us: Dialing in the Rewatch

What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-by-episode rewatch podcast of This Is Us, rapidly upping the normal rewatch podcast cadence of nearly a decade.

Bryan Barletta

Apr 19, 2024

Sports Fans Love Audio, Creator Funding Surges, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis

Apr 17, 2024

The Real Work of Murder: Lessons from the Stars of True Crime

Lessons learned from true crime vets like John Allen and Kylie Low during the Sound Summit at SXSW 2024.

Gavin Gaddis

Apr 12, 2024

The Roost Acquired by Night, True Crime's Success in Podcasting, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis

Apr 10, 2024

How to Embigify Podcasting

Being overly restrictive of what ‘counts’ as a podcast could lead to the medium going the way of the blog. Tom Webster’s keynote presentation from Evolutions by Podcast Movement breaks down how we can embigify the industry.

Tom Webster

Apr 05, 2024

Podcasting is an Ad Bargain, Retail Media's Audio Future, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis

Apr 04, 2024

Five Things to Know About The Ad Bargain

Sounds Profitable has published another study, and Tom Webster delivers the top findings to be found in the data.

Gavin Gaddis

Mar 29, 2024

The 2024 Ambies, Why Executives Listen to Podcasts, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis

Mar 27, 2024

[Correction] Is Podcasting the Biggest "Ad Bargain"?

This week Tom debuts data from Sounds Profitable’s upcoming study during his keynote at Evolutions by Podcast Movement. Until then, he proposes questions podcasting should be asking itself.

Tom Webster

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