Archive

Is Podcasting the Biggest "Ad Bargain"?

Is Podcasting the Biggest "Ad Bargain"?

This week Tom debuts data from Sounds Profitable’s upcoming study during his keynote at Evolutions by Podcast Movement. Until then, he proposes questions podcasting should be asking itself.

Tom Webster
Tom Webster
Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More

Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Owning Podcasting’s Responsibility

Owning Podcasting’s Responsibility

Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder.

Bryan Barletta
Bryan Barletta
Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More

Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Sound Summit Success - Building a Better Umbrella

Sound Summit Success - Building a Better Umbrella

Bryan Barletta reflects on podcasting’s big day at SXSW 2024 and what events like Sound Summit mean for the industry’s future.

Gavin Gaddis
Gavin Gaddis
Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More

Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Podcasting Licensed Music - It’s Time

Podcasting Licensed Music - It’s Time

Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen.

Tom Webster
Tom Webster
Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More

Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Meet Your New Co-Host

Meet Your New Co-Host

A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure.

Tom Webster
Tom Webster
Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More

Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis
Gavin Gaddis
The Subtle Key to Podcasting's Persuasiveness

The Subtle Key to Podcasting's Persuasiveness

Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level.

Tom Webster
Tom Webster
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