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What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More

What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Reintroducing Podcasting

Reintroducing Podcasting

If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will help re-introduce the industry and show off its new capabilities.

Tom Webster
Tom Webster
Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More

Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More

Essential news from this week for the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Knowing Half The Battle in Podcasting

Knowing Half The Battle in Podcasting

With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting.

Tom Webster
Tom Webster
Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven & More

Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
The “Why” of Your Podcast

The “Why” of Your Podcast

Since the beginning of podcasting, people have yearned to know exactly why someone does or does not listen to their podcast. Tom Webster reflects on what answering a “why” can uncover.

Tom Webster
Tom Webster
Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More

Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
The 25 Hour Day

The 25 Hour Day

Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior.

Gavin Gaddis
Gavin Gaddis
A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More

A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Podcast Acquisitions & Investments - 2023 Industry Recap

Podcast Acquisitions & Investments - 2023 Industry Recap

Let’s kick off 2024 with a look back at notable acquisitions, investments, and podcasting’s evolution over the past year.

Bryan Barletta
Bryan Barletta
Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More

Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
Host Engagement in Video Podcasts, Spotify Signs Warner Bros. Discovery, TikTok Top Teen Choice & More

Host Engagement in Video Podcasts, Spotify Signs Warner Bros. Discovery, TikTok Top Teen Choice & More

Essential news from this week in the business of podcasting.

Gavin Gaddis
Gavin Gaddis
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